Jay Greer & Co. - Haven, MI
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Retirement Read Time: 3 min

A Meal for All Generations

A Meal For All Generations. Millennials, Gen Xers, and baby boomers are often portrayed as a trio constantly at economic odds with one another. But how much of this is actually true? There's no denying that these groups are different, but they may have more in common than you might think.Born approximately between 1981 and 1996 (1). Driven, civic-minded, open-minded on diversity, achievement-oriented (2). Historical Experiences: Columbine, 9/11, the Internet, the Great Recession. Motivations: Responsibility, work-life balance, experiences, financial security. Roughly 72 million millennials in the United States (3). The most diverse generation in U.S. history (4). Seventy-eight percent of Millennial workers are saving for retirement (5). Fun fact: Millennials read 5 books a year on average (6).Generation X: Born approximately between 1965 and 1980 (1). Flexible, informal, skeptical, and independent. Historical Experiences: The AIDs epidemic, the Fall of the Berlin Wall, the Birth of MTV, the Dot-Com Boom. Motivations: Diversity, work-life balance, personal growth, learning (2). Roughly 65 million Gen-Xers in the United States (3). Gen Xers make up the highest percentage of startup founders at 55% (2). Gen Xers will outnumber baby boomers by 2028 (2). Fun fact: Gen X was the first generation to grow up with personal computers. (7)Baby Boomers: Born between 1946 and 1964 (1). Optimistic, competitive, workaholic, team-oriented. Historical Experiences: The Vietnam War, Civil Rights Movement, Watergate, The Space Race. Motivations: Loyalty, duty, travel, family (2). Roughly 69 million baby boomers in the United States (3). Baby boomers own 51% of all wealth in the U.S. (8). Baby boomers spend $935 on average per year on their pets (9). Fun fact: Baby boomers own $17 trillion in personal real estate (10)Sources: 1. Yahoo.com, May 12, 2025 2. PurdueGlobal.edu, 2025 3. Statista.com, 2025 4. Britannica.com, May 20, 2025 5. Napa-net.org, 2025 (based on a 2023 report) 6. ExpertEditor.com, May 1, 2024 7. Britannica.com, April 20, 2025 8. FederalReserve.gov, 2025 9. MarketWatch.com, February 18, 2025 10. FreddieMac.com, December 2024
 

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Experience Matters

Jay Greer is a veteran of the financial services industry. In his over 30 years of experience, he has worked everywhere from boutique investment firms to Northwestern Mutual before becoming an independent, fee-only advisor. In founding his firm, Jay sought to provide clients with a more personalized approach to money management. That’s why he opened the company in the heart of downtown Grand Haven, so clients can stop by whenever they like.

Jay has dedicated his career to helping

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The content is developed from sources believed to be providing accurate information. The information in this material is not intended as tax or legal advice. Please consult legal or tax professionals for specific information regarding your individual situation. Some of this material was developed and produced by FMG Suite to provide information on a topic that may be of interest. FMG Suite is not affiliated with the named representative, broker - dealer, state - or SEC - registered investment advisory firm. The opinions expressed and material provided are for general information, and should not be considered a solicitation for the purchase or sale of any security.

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Investment advisory services are offered through Blue Water Asset Management, LLC, a registered investment advisor. Registration as an investment advisor does not constitute an endorsement of the firm by securities regulators nor does it indicate the advisor has attained a particular level of skill or ability. 

The content is developed from sources believed to be factual, accurate and up-to-date but we do not guarantee its accuracy and it should not be regarded as a complete analysis of the subjects discussed. Please consult legal or tax professionals for specific information regarding your individual situation. Some of the material was developed and produced by FMG Suite to provide information on a topic that may be of interest. FMG Suite is not affiliated with the named representative, broker-dealer, state or SEC registered investment advisory firm. The opinions expressed and materials provided are for general information, and are not rendering personalized investment advice, and should not be considered a solicitation for the purchase or sale of any security.

Hyperlinks on this website are provided as a convenience and we disclaim any responsibility for the information, services or products found on the website linked hereto.

All investment strategies have the potential for profit or loss and have varying degrees of risk. There can be no assurance that any specific investment or strategy will be suitable or profitable for a client and no assurances that an investor’s portfolio will match or exceed any particular benchmark.

This site is published for residents of the United States only. Investment Advisor Representatives may only conduct business with residents of the states and jurisdictions in which they are properly registered. Therefore, a response to a request for information may be delayed until appropriate registration is obtained or exemption from registration is determined. Not all of the services referenced on this site are available in every state and through every advisor listed. For additional information, please contact Jay Greer & Co. at (616) 844-7250 or jay@jaygreer.com.

Contact

Jay Greer & Co.
Office: (616) 844-7250

41 Washington Avenue
Suite 260
Grand Haven, MI 49417

jay@jaygreer.com

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